Tobi Oladimeji

Tobi Oladimeji is a data and AI professional and product founder based in Waterloo Region, Canada. He is the founder of Inscend, helping founder-led beauty brands fix what’s holding their products back, and the founder of Data Fellows, a global data and AI community.

I turn messy data into decisions people can act on.

I’m a data and AI professional, product founder, and community builder. I’m currently building Inscend, helping founder-led beauty brands understand what’s affecting their products and get the work done to improve sales.

Location: Waterloo Region, Ontario, Canada

Experience

Founder & CEO, Inscend (2025 — Present) — Building Inscend to help founder-led beauty brands find what’s holding their products back and get help fixing it. Inscend combines product research with business operating context to investigate opportunities and prepare work that improves and protects product sales. Our focus includes product improvements, marketing, replenishment, customer recovery and fulfillment, with founders in control of consequential decisions.
Founder & CEO, Data Fellows (Aug 2022 — Present) — Founded and grew a global data and technology ecosystem focused on practical learning, collaboration, products, and access.
Strategic Advisor, Data & Operations, Granted Technologies Inc. (Oct 2025 — Present) — Advising on data architecture, quality controls, workflow design, automation, operational KPIs, and AI-assisted grant-data processes.
AI Data Trainer, Cohere (Oct 2026 — Present · Independent Contractor) — Supporting machine learning data quality and evaluation workflows through ranking, auditing, error analysis and correction, quality assessment, and optimization feedback across text-based AI tasks.
Data Analyst & Machine Learning Engineer, ESGTree (Feb 2024 — Sep 2024) — Built Power BI reporting, supported SQL/Python workflows, and developed LLM-based document extraction that reduced manual data input by approximately 30%.
Data Analyst, PwC (Sep 2022 — Nov 2023) — Supported a Dynamics AX to Dynamics 365 F&O transformation, led mapping sessions, built Python validation scripts, and delivered reporting.
Data Analyst, AgroMall (Mar 2021 — Aug 2022) — Built operational dashboards and recurring reports across agricultural and financial workflows while improving validation and automation.

Selected projects

Inscend (Product) — Find what’s holding your products back. Get help fixing it. Inscend helps founder-led beauty brands understand what’s affecting their products and prepare improvements worth acting on. It brings together product intelligence and business context to support better decisions and reduce manual operating work. https://www.inscend.io/
Data Fellows (Product) — A global data and technology ecosystem built around practical learning, community, products, and making data useful to people and businesses. https://datafellowsai.com/
Inscend Source Agent (AI Agents) — AI-assisted discovery agent built for Inscend. Uses Gemini with Google Search grounding to find and score indie beauty and skincare brands and founders across Canada and Nigeria, surfacing signal strength, fit, and outreach angles. https://github.com/tobiolad/inscend-source-agent
Granted Source Agent (AI Agents) — AI agent built for Granted that discovers, filters, analyzes, and exports non-dilutive funding opportunities across Canada and the US, using Gemini with Google Search grounding. https://github.com/tobiolad/granted-source-agent
Monitoring & Evaluation Dashboard (BI) — Power BI reporting for field operations, geographic activity, visit status, pending work, and monitoring performance. https://github.com/tobiolad/Evaluation-Dashboard
AgroWallet Dashboard (BI) — Operational reporting across farmer profiles, financial activity, loans, disbursements, repayments, agents, and farm characteristics. https://github.com/tobiolad/Farmers-Dash
Tire Price Analysis (Python / ML) — Analysis of 4,350 tire records combining Python EDA and Excel analysis to understand pricing and customer preferences. https://github.com/tobiolad/tire-price-analysis
Economic Freedom Analysis (Python / ML) — Python analysis of the Fraser Institute’s Economic Freedom dataset, examining Canada’s standing on legal system, sound money, and trade openness to make an evidence-based case for it as a stable, high-opportunity market. https://github.com/tobiolad/Economic-Freedom
Real-Time Seismic Monitoring (Data) — Public-data ingestion and geospatial analysis using USGS earthquake data for automated seismic monitoring and reporting. https://medium.com/@Tobioladimeji_/exploring-geospatial-analysis-building-a-real-time-seismic-event-monitoring-solution-a0c197a52c61
Ontario Community Project (SQL) — SQL analysis of Ontario infrastructure data covering budgets, project status, completion timelines, and community-level decision support. https://github.com/tobiolad/ont-communities
COVID-19 Pandemic Dashboard (BI) — Power BI dashboard tracking the global COVID-19 pandemic — countries affected, confirmed cases, and deaths. https://github.com/tobiolad/Corona-Viz
Fake News Detection (Python / ML) — Final-year computer science project exploring machine-learning approaches for fake-news detection in Python. https://github.com/tobiolad/Fake-News-Detection

Education

Postgraduate Diploma, Business Analytics, Conestoga College (2024)
B.Sc., Computer Science, Landmark University (2022)

Writing & recognition

Four Months Later, I Am Building Differently — LinkedIn: Notes from Startupfest, customer calls, collaboration, narrowing Inscend’s focus, launching with Shopify, and learning what earns trust. https://www.linkedin.com/pulse/four-months-later-i-am-building-differently-tobi-oladimeji-zuwmc
League of Innovators — 2024 Cohort — League of Innovators: Selected for Canada’s free accelerator for founders under 30. https://www.loi.ac/
Championing Data-Driven Decision-Making for Small Businesses — AfriBlocks: Profiled by AfriBlocks, a Techstars-backed platform spotlighting high-impact African professionals. https://blog.afriblocks.com/en/championing-data-driven-decision-making-for-small-businesses
Beyond Data: How Tobi Oladimeji Is Redefining the Human Side of Innovation — IKONIK Magazine: A profile on decision intelligence, community building, entrepreneurship, and making data useful to small businesses. https://ikonikpress.com/beyond-data-how-tobi-oladimeji-is-redefining-the-human-side-of-innovation/
Practical Ways Small Businesses Can Use Data to Grow — IKONIK Magazine: A practical guide to using everyday business data without expensive or complicated tooling. https://ikonikpress.com/practical-ways-small-businesses-can-use-data-to-grow/
Avoiding Common Data Mistakes — IKONIK Magazine: A field guide to the data mistakes that quietly cost small businesses time, money, and trust. https://ikonikpress.com/avoiding-common-data-mistakes-by-tobi-oladimeji-for-ikonik-magazine/

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